DRIVEN BY
DESIGN, GROUNDED
IN STRATEGY.
We’re Yellow Zest — a creative consultancy that blends clever strategy, high-quality design and a whole lot of heart.
HELPING BELFAST BUSINESSES BUILD BOLD BRANDS
We help small businesses grow confidently through branding, websites, social media and business mentoring.
Founded in East Belfast by Juliana Germínio, Yellow Zest was born out of a deep belief that good design and good business go hand-in-hand. Whether you’re just starting out or levelling up, we’re here to bring clarity and creativity to the process.
With strong local roots and a flair for smart digital media, we’ve helped shape brands across Belfast and beyond — combining Brazilian flair, Belfast grit and business acumen in one dynamic team.
OUR MISSION.
We believe in empowering small businesses and first-time founders. Our work is grounded in strategy, crafted with care and built to make an impact — whether that’s a beautifully designed brand, a high-performing website or a social campaign that actually converts.
We make your business look good, sound right and grow smart.
WHY “YELLOW ZEST”?.
Like lemons, you’re resilient. You’re adaptable. You bring spark to what you do.
We chose the name to reflect the energy, creativity and transformative power of small businesses—squeezing every opportunity into something bold.
Brands We’ve Worked With
THE TEAM.
. Juliana Germínio – Founder & Business Consultant
Associate member of the Chartered Institute of Marketing, Squarespace & Shopify expert, business strategist, problem-solver, sourdough baker, candle-maker and fluent in Bossa Nova.
. Eraldi – Web Designer
Crafts clean, high-performing Squarespace and Shopify sites tailored to your business and brand vision.
. Raquel – Social Media Strategist
Creates scroll-stopping content, from Instagram reels to engagement strategies that make your brand feel alive.
. Raissa – Branding & Graphic DesignerShapes brand stories visually—from logos to full visual systems—helping your business be seen and remembered.
OUR VALUES
Purpose-Driven Work – We don’t just design—we craft stories with meaning.
Client Partnership – When you succeed, we celebrate. Collaboration is at our core.
Sustainability – We donate part of our profits to CleanHub and have helped remove over 250 kg of plastic from our oceans.
THE COMMUNITY.
We believe in meaningful connection — not just through branding and web design, but in real life too.
That’s why we host the East Belfast Business Meet Up — a free monthly gathering where founders, creatives, and freelancers come together to share ideas, support each other, and grow stronger as a local business community.
If you’re building something in Belfast, you’re more than welcome.
WHAT MAKES US DIFFERENT
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BUSINESS + DESIGN EXPERTISE
We design with purpose. Our services—branding, web design, social media and consulting—come backed with business strategy credentials.
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TECH WITHOUT THE HEADACHE
We build websites you can manage—no more paying hourly just to update a photo. We include training and ongoing support.
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REAL, HUMAN CONNECTIONS
We’re not faceless. We partner with you—celebrating wins, troubleshooting setbacks and supporting long-term growth.
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LOCAL ROOTS, GLOBAL REACH
We’ve helped clients locally in Belfast and beyond. We know this city—and we know what it takes to stand out in Northern Ireland’s small business community.
OUR STORY IN ACTION.
“I chose Juliana because of her professionalism, welcoming personality and how I was put at ease about the entire process.”
— Neil Purdy, Nigel McFarland Auto Services
FEELING THE ZEST?
Whether you’re launching a brand, building an online presence or kicking off a new business venture—let’s chat and get started.
