DRIVEN BY
DESIGN, GROUNDED
IN STRATEGY.

We’re Yellow Zest — a creative consultancy that blends clever strategy, high-quality design and a whole lot of heart.

HELPING BELFAST BUSINESSES BUILD BOLD BRANDS

We help small businesses grow confidently through branding, websites, social media and business mentoring.

Founded in East Belfast by Juliana Germínio, Yellow Zest was born out of a deep belief that good design and good business go hand-in-hand. Whether you’re just starting out or levelling up, we’re here to bring clarity and creativity to the process.

With strong local roots and a flair for smart digital media, we’ve helped shape brands across Belfast and beyond — combining Brazilian flair, Belfast grit and business acumen in one dynamic team.

Book a Discovery Call

OUR MISSION.

We believe in empowering small businesses and first-time founders. Our work is grounded in strategy, crafted with care and built to make an impact — whether that’s a beautifully designed brand, a high-performing website or a social campaign that actually converts.

We make your business look good, sound right and grow smart.

WHY “YELLOW ZEST”?.

Like lemons, you’re resilient. You’re adaptable. You bring spark to what you do.

We chose the name to reflect the energy, creativity and transformative power of small businesses—squeezing every opportunity into something bold.

Brands We’ve Worked With

A graphic with a large orange semi-circle on top of a yellow semi-circle, separated by a black horizontal line.
Close-up of a Venn diagram with pink and yellow circles overlapping on a black background.
Abstract logo design featuring two pink circles overlapping on a brown background.
Close-up of a colorful abstract design with curved shapes in black, orange, white, and yellow.
Four pie charts with pink and teal segments arranged in a 2x2 grid.
A stylized logo with a black and yellow semicircle and white concentric arcs

THE TEAM.

. Juliana Germínio – Founder & Business Consultant
Associate member of the Chartered Institute of Marketing, Squarespace & Shopify expert, business strategist, problem-solver, sourdough baker, candle-maker and fluent in Bossa Nova.

. Eraldi – Web Designer
Crafts clean, high-performing Squarespace and Shopify sites tailored to your business and brand vision.

. Raquel – Social Media Strategist
Creates scroll-stopping content, from Instagram reels to engagement strategies that make your brand feel alive.

. Raissa – Branding & Graphic DesignerShapes brand stories visually—from logos to full visual systems—helping your business be seen and remembered.

OUR VALUES

  • Purpose-Driven Work – We don’t just design—we craft stories with meaning.

  • Client Partnership – When you succeed, we celebrate. Collaboration is at our core.

  • Sustainability – We donate part of our profits to CleanHub and have helped remove over 250 kg of plastic from our oceans.

A collection of marketing materials and office supplies for Yellow Zest, including a yellow envelope with black spiral design, a yellow business card, a pink flyer, a white mug with yellow and black design, a yellow notepad with colorful bubbles, stacked yellow business cards, a blue business card, binder clips, and a stack of paper on a green background.

THE COMMUNITY.

We believe in meaningful connection — not just through branding and web design, but in real life too.

That’s why we host the East Belfast Business Meet Up — a free monthly gathering where founders, creatives, and freelancers come together to share ideas, support each other, and grow stronger as a local business community.

If you’re building something in Belfast, you’re more than welcome.

Learn More About the Meet Up

WHAT MAKES US DIFFERENT

  • Four orange circles arranged in a 2x2 grid with black background.

    BUSINESS + DESIGN EXPERTISE

    We design with purpose. Our services—branding, web design, social media and consulting—come backed with business strategy credentials.

  • An abstract graphic design with a large yellow semi-circle on top and a smaller blue semi-circle on the bottom, separated by a thin white line.

    TECH WITHOUT THE HEADACHE

    We build websites you can manage—no more paying hourly just to update a photo. We include training and ongoing support.

  • Orange, pink, and green abstract geometric shapes

    REAL, HUMAN CONNECTIONS

    We’re not faceless. We partner with you—celebrating wins, troubleshooting setbacks and supporting long-term growth. 

  • A circular pie chart with a yellow segment on the left and black concentric circle patterns on the right.

    LOCAL ROOTS, GLOBAL REACH

    We’ve helped clients locally in Belfast and beyond. We know this city—and we know what it takes to stand out in Northern Ireland’s small business community.

OUR STORY IN ACTION.

“I chose Juliana because of her professionalism, welcoming personality and how I was put at ease about the entire process.”

— Neil Purdy, Nigel McFarland Auto Services 

A laptop computer displaying a colorful web design portfolio page on a yellow background.

FEELING THE ZEST?

Whether you’re launching a brand, building an online presence or kicking off a new business venture—let’s chat and get started.

Book a Discovery Call
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