AWAKENHUB
SECTORS - Finance
SERVICES - Brand alignment, Squarespace Redesign
AwakenHub, an all-Island-of-Ireland community for women founders, committed to removing barriers in investment and scale and championing equity for women in business.
THE CHALLENGE
AwakenHub’s website was built on Squarespace, but the visual design—dominated by black, yellow, and white—did not reflect the diversity, creativity, and energy of the work they do. As a dynamic and empowering community, they needed a digital presence that felt vibrant, inclusive, and welcoming, especially on mobile devices.
OUR APPROACH
Brand alignment: We expanded their color palette to include brighter, more inclusive tones that reflect the diversity and energy of the community.
Website redesign: We completely overhauled their Squarespace site to ensure a more engaging and mobile-optimized experience that resonates emotionally with women founders.
Dynamic visuals: Updated imagery and added dynamic elements (like interactive sections or animated visuals) to make the site feel alive and welcoming.
User experience: Improved navigation and layout so visitors immediately feel connected, informed, and invited to join the movement.
THE OUTCOME
AwakenHub now has a refreshed website that visually embodies its mission: bold, inclusive, and impactful. The revitalised colours and engaging design better communicate their commitment to lifting women founders across Ireland and beyond. The site now delivers a welcoming experience on mobile and desktop, encourages further engagement, and supports their fast-growing community.
IN SHORT
We helped AwakenHub move from a neutral, functional space to a dynamic, personality-rich platform that reflects their spirit, values and impact.
Have a bright idea? We bring bold results with no fuss, just zest.
Have a bright idea? We bring bold results with no fuss, just zest.
Have a bright idea? We bring bold results with no fuss, just zest. Have a bright idea? We bring bold results with no fuss, just zest.
TESTIMONIAL
“Working with Juliana has been a turning point for La Bottega. In just a few months we grew by thousands of followers, gained national press and TV coverage and welcomed new customers from across Ireland. She doesn’t just ‘do marketing’, she becomes part of the team, shaping our story and opening doors we didn’t think possible. Her strategy and energy have been instrumental in our success.”
— Francesco Iaquinta, Owner of La Bottega