PROMEMTUM
SECTORS - Boxing equipment
SERVICES - Shopify Website Design · E-commerce · UX Design
Promentum had already built a successful presence on Amazon US, achieving more than 24,000 sales with its accessible, reliable boxing equipment.
With a proven product and an established customer base, founder Dylan approached Yellow Zest to bring Promentum to the UK market. The brand needed its own Shopify website - one that could tell its story, showcase its growing product range and build a direct relationship with UK customers beyond Amazon.
THE CHALLENGE
The website needed to introduce an established US brand to a new UK audience while retaining the clarity and confidence behind its success.
It had to welcome complete beginners without losing credibility with experienced boxers and coaches, make the products easy to explore and create a smooth journey from discovery to purchase. Promentum also needed a flexible platform the team could manage as the UK side of the business grew.
OUR APPROACH
Purpose-Led Shopify Design
We designed a clean, energetic Shopify store around Promentum’s purpose: making boxing more accessible without the confusion, overpriced gear or intimidating gym culture.A Clear Customer Journey
Focused product sections, simple navigation and clear calls to action guide customers naturally from browsing to checkout.Bringing the Brand Story Forward
We introduced Dylan’s story and experience throughout the website, helping UK customers understand the thinking behind Promentum and its commitment to honest, reliable equipment.Creative Photoshoot Direction
We helped plan and direct the brand photoshoot, identifying the key products, training moments and details to capture. This gave us energetic, authentic imagery that makes the website feel alive.
THE OUTCOME
Promentum now has a professional UK online home that reflects the quality, experience and ambition behind the brand.
The combination of purposeful photography, clear messaging and a streamlined Shopify experience gives Promentum a strong platform to build its UK presence, develop direct customer relationships and introduce new products without relying solely on third-party marketplaces.
It takes an already proven idea and gives it the space—and momentum—to grow in a completely new market.
IN SHORT
We brought Promentum’s successful Amazon US boxing brand to the UK with an energetic Shopify store, compelling photography and a seamless shopping experience built for growth.
Have a bright idea? We bring bold results with no fuss, just zest.
Have a bright idea? We bring bold results with no fuss, just zest.
Have a bright idea? We bring bold results with no fuss, just zest. Have a bright idea? We bring bold results with no fuss, just zest.
TESTIMONIAL
“Working with Juliana has been a turning point for La Bottega. In just a few months we grew by thousands of followers, gained national press and TV coverage and welcomed new customers from across Ireland. She doesn’t just ‘do marketing’, she becomes part of the team, shaping our story and opening doors we didn’t think possible. Her strategy and energy have been instrumental in our success.”
— Francesco Iaquinta, Owner of La Bottega