PR & Media
Get Your Business Seen
Great businesses deserve
to be seen.
We help you get your story in front of the people who matter through local and national media, strategic partnerships and visibility campaigns that build trust, credibility and opportunity.
Whether you’re launching a new business, celebrating a milestone or have a story worth sharing, we’ll help you find the right angle and connect with the right audience. From press coverage and podcasts to awards, radio and television opportunities, we create meaningful visibility that supports real business growth. No fluff. No generic press releases. Just results.
Featured in:
WHY PR STILL
MATTERS
People buy from businesses they trust. Being featured in respected publications and media outlets gives your business third-party credibility that advertising simply can't buy.
Media coverage can help you:
Build trust with potential customers
Increase brand awareness
Improve your online visibility
Strengthen your reputation
Attract new opportunities and partnerships
Generate social proof
Create content that can be repurposed across your marketing
But getting featured is only the beginning. We don't stop there — once your business receives coverage, we help you make the most of it by integrating it into your wider marketing strategy. That could include social media campaigns, paid advertising, website updates, and email content designed to extend the lifespan and reach of your feature. It's about building trust that goes beyond one moment.
What We Do
Every business is different, which is why we begin with a strategy session to understand your goals and identify the opportunities most likely to deliver results.
• Media strategy and planning
• Press releases
• Journalist outreach
• Story development and positioning
• Local and national media pitching
• Magazine and newspaper features
• Podcast opportunities
• Award nominations
• Event promotion
• Thought leadership campaigns
• Television and radio opportunities
• Strategic partnerships and collaborations
• Social media amplification
• Paid promotion of media coverage
Success Story: La Bottega
When we began working with La Bottega, our goal wasn’t simply to increase followers.
We wanted to position the business as one of Northern Ireland’s leading independent restaurants.
Through strategic marketing, storytelling and media opportunities, we helped secure coverage in the Belfast Telegraph, placing the business in front of a much wider audience.
The story was then amplified through social media content and paid promotion, extending its reach even further.
The results:
• Nearly 19,000 social media followers
• Increased bookings and customer enquiries
• Growth in turnover
• Increased brand recognition across Northern Ireland
• National television coverage with TG4 following the initial press feature
This is the power of combining media coverage with a strategic visibility campaign.
Pitch. Publish. Repeat.
Pitch. Publish. Repeat.
Pitch. Publish. Repeat. Pitch. Publish. Repeat.
PR & MEDIA FAQ
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Not at all — that's exactly what we help you find. We'll work with you to uncover the angle that makes your business genuinely newsworthy, then pitch it to the right journalists and outlets
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It varies, but most clients start seeing coverage or media interest within 4–8 weeks of launching a campaign. PR is a long game — the real value builds as coverage compounds over time, not from a single feature
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Not at all. We work with businesses at every stage — from first-time founders launching their story to established brands looking for national coverage. If you've got something worth sharing, we can help you get it seen
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Social media is what you say about your own brand. PR is what respected journalists and outlets say about you — and that third-party credibility is something paid ads or your own posts can't buy.
TESTIMONIALS
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![Smiling man with a beard and tattoos on his arms, wearing a black T-shirt and light gray jeans, standing with arms crossed in a cozy restaurant with wooden decor, plants, and a buffet table.]()
Working with Juliana has been a turning point for La Bottega. In just a few months we grew by thousands of followers, gained national press and TV coverage and welcomed new customers from across Ireland. She doesn’t just ‘do marketing’, she becomes part of the team, shaping our story and opening doors we didn’t think possible. Her strategy and energy have been instrumental in our success.
Francesco, Owner of La Bottega
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![A woman in a red sleeveless top and jeans sitting in a gray chair, holding a yellow book, smiling in an office or workspace with shelves, potted plants, a skeleton model, and various colorful decorations.]()
I've been delighted with the work done by Juliana in creating and designing my website. I was guided and managed through the process effortlessly. Juliana is very professional and readily instills confidence in her work. I'd thoroughly recommend Yellow Zest to other entrepreneurs. Fabulous job!
Anne Matthews
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![A smiling man with short hair wearing a light blue shirt and green apron, standing outdoors with a tree and flowers in the background.]()
Fantastic service from Julianna and Yellow Zest. Her work is second to none. Really understands your needs and gets the work done. Would recommend 100%!
Joe, Founder of Leo & Lyn Candles
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![Close-up of a man with dark curly hair, clear glasses, and a beard, wearing a black sweater and looking to the side indoors.]()
Juliana and team took the time to understand my vision and turned it into a sleek, user-friendly design that perfectly represents my brand. If you’re looking for a reliable, talented, and innovative team to take your website to the next level, I highly recommend Yellowzest. They don’t just build websites—they build experiences! Cannot recommend highly enough
Stephanie, Vaughan Chartered Accountants
LET’S TELL YOUR STORY
Every business has a story.
The challenge is knowing how to tell it and who needs to hear it.
We’ll help you find the story, shape the message and put it in front of the right audience.
Book a Discovery Call and let’s explore what’s possible.