BRAND STRATEGY
WORKSHOP.
Good branding starts with good thinking.
Founding offer £350 · 2-hour session · One-to-One · 10–14 page Brand Strategy
Your business is good. Your brand should make that obvious.
A focused 2-hour strategy workshop designed to uncover what makes your business different, who you're really speaking to and what you need to say to get noticed.
You'll leave with a clear, practical brand strategy you can actually use. If you go on to book a full branding project with us, the £350 workshop fee comes straight off the cost.
Founding Offer
Our first 3 founding clients receive the workshop for £350, plus exclusive benefits:
10% off a future full rebrand.
Welcome gift box curated by StorboxNI.
Follow-up call after 2–3 weeks to review progress.
Clarity before
colour
A brand lives in people’s heads, not in a logo file. It’s what they think, feel and remember about your business.
That comes from clarity: who you’re for, what makes you different, what you want people to think. The visual identity is the outfit it wears.
What you’ll walk
away with
A focused 10–14 page brand strategy with everything you need to stop guessing on every future decision.
This isn't a mood board or a vague brainstorm; it's a clear, usable document you can hand to any designer, use to brief your own team, or bring straight back to us if you're ready to build the full brand identity.
Deliverables Include:
Your brand positioning (what makes you different, and why it matters)
Your target audience (who you're actually speaking to, and what they need to hear)
Your tone of voice (how your brand should sound, in your own words and beyond)
Key brand messaging to guide everything you say from here on
Website and social media audit (Know exactly what’s working against you on your site and social right now, not just a vague feeling)
HOW IT WORKS
No lengthy onboarding, no confusing process, just four simple steps between booking and having a strategy in hand.
Here’s how we get there:
1.Prep
● Review your business and existing materials
● Research your market and competitors
● Prepare tailored questions
● Send you what to think about beforehand
2.The Session
● A focused 2-hour workshop
● Dig into positioning, audience and personality
● Challenge assumptions, find clarity
● Collaborative, not a lecture
3.The Write-Up
● Turn the session into a clear document
● Positioning, audience and tone of voice, written up
● Key messaging you can use right away
● Delivered within 5 days
4. Your Next Move
● Run with it yourself
● Hand it to another designer
● Come back to us for the full identity
● Either way, the fee is yours to redeem if you continue
Clarity. Direction. Confidence.
Clarity. Direction. Confidence.
Clarity. Direction. Confidence. Clarity. Direction. Confidence.
WHO IS RUNNING IT
Juliana Germinio leads every workshop personally. She’s Yellow Zest’s founder and lead brand strategist, and her story has made the Irish Times, the Belfast Telegraph and the Times of London. She holds a business degree from UCD and a postgraduate diploma in international business from Queen’s University Belfast, advises businesses on branding and marketing as part of Go Succeed, and leads a team of four at Yellow Zest.
WHO IT'S FOR
It’s for founders who have a decent business idea or an existing business but can’t clearly explain what makes it different, who it’s for or how it should sound.
WHERE IT HAPPENS
We run this either at our studio on the Newtownards Road in Belfast, or remotely over video call — whichever works best for you.
READY FOR CLARITY?
FOUNDING PRICE
£350
This works well as a stand-alone project, or as the first step toward a full brand identity. If you continue with us afterward, the workshop fee comes straight off your project cost — either way, the strategy is yours to keep and use.
TESTIMONIALS
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![A man with a beard and tattoos on his arms, smiling and standing with arms crossed in a restaurant or café.]()
Working with Juliana has been a turning point for La Bottega. In just a few months we grew by thousands of followers, gained national press and TV coverage and welcomed new customers from across Ireland. She doesn’t just ‘do marketing’, she becomes part of the team, shaping our story and opening doors we didn’t think possible. Her strategy and energy have been instrumental in our success.
Francesco, Owner of La Bottega
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![Smiling man wearing a light blue shirt and green apron, standing outdoors with flowers and trees in the background.]()
Fantastic service from Juliana and Yellow Zest. Her work is second to none. Really understands your needs and gets the work done. Would recommend 100%!
Joe, Founder of Leo & Lyn Candles
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![A man with short, curly dark hair, wearing clear glasses and a nose ring, looking slightly to the side in a brightly lit indoor space.]()
Juliana and team took the time to understand my vision and turned it into a sleek, user-friendly design that perfectly represents my brand. If you’re looking for a reliable, talented, and innovative team to take your website to the next level, I highly recommend Yellowzest. They don’t just build websites—they build experiences! Cannot recommend highly enough
Stephanie, Vaughan Chartered Accountants
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![A woman in a red sleeveless top sitting in an office or classroom, holding a yellow book titled 'Child Telling' by William P. Seda. Behind her are bookshelves with books, a potted plant, a plastic human skeleton, a toy stacking ring, and other educational materials.]()
I've been delighted with the work done by Juliana in creating and designing my website. I was guided and managed through the process effortlessly. Juliana is very professional and readily instills confidence in her work. I'd thoroughly recommend Yellow Zest to other entrepreneurs. Fabulous job!
Anne Matthews
Some of the businesses we've helped
From hospitality to professional services, here's a few of the brands we've helped find their voice.
LA BOTTEGA
La Bottega Belfast, an independent Italian restaurant known for authentic food and warm hospitality.
Learn More +
VAUGHAN CHARTERED ACCOUNTANTS
Vaughan Chartered Accountants (Belfast), founded by Stephanie Vaughan
Learn More +
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Not sure if this is actually your problem?
Read our blog post on why so many businesses struggle long before the logo's ever the issue. Worth a read if you want the thinking behind the workshop before you book.
Read Clarity Before Colour here
BRAND STRATEGY WORKSHOP FAQ .
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No — this is strategy only, not visual identity. Think of it as the thinking that comes before the design, not the visual design itself.
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It starts with a free discovery call. Here's what happens next:
Discovery call: we chat about your business and what you need.
Questionnaire: we send you a short form to fill in before the session.
Our prep: we audit your website and social media and research your market.
The workshop: we schedule your 2-hour session, either online or at our studio on the Newtownards Road in Belfast.
Within 5 days of the session, you'll receive your written brand strategy.
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No pressure at all. You keep the strategy document either way — it's yours to use, with us or without us.
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Yes, we run these both remotely and in-person in Belfast — whatever works best for you.