VAUGHAN CHARTERED ACCOUNTANTS
SECTORS - Accounting
SERVICES - Digital
Vaughan Chartered Accountants (Belfast), founded by Stephanie Vaughan
THE CHALLENGE
When Stephanie set out on her own as a Chartered Accountant, she had the vision and expertise but no brand identity or online presence to match. She wanted something professional, trustworthy and modern without feeling corporate or old fashioned.
OUR APPROACH
Brand identity: Built around muted yet impactful shades of green, Stephanie’s favourite colour, to symbolise growth and balance.
Typography: A serif and sans serif pairing gave her the best of both worlds, traditional credibility with a clean, contemporary feel.
Logo: A bold V monogram, directly referencing “Vaughan,” became the cornerstone of the identity.
Website: Designed on Squarespace, our go-to platform for service businesses, offering a sleek, professional look that is easy to maintain.
Content & SEO: Curated imagery, refined her copy, and set up a blog to support SEO and future content marketing.
Integration: Connected her social media channels, ensuring she is discoverable and approachable from multiple touchpoints.
ONGOING PARTNERSHIP
Our work did not stop at launch. We continue to support Stephanie through social media management and marketing:
LinkedIn is the main focus, with tailored content that speaks directly to her professional audience.
Instagram and Facebook extend her reach and reinforce brand presence.
We also supported her “Accountancy for Small Businesses” workshop with Storybox, designing slides, helping with presentation preparation, and promoting the course across her channels.
THE OUTCOME
Stephanie launched with a professional brand and website that immediately built credibility with new clients. Her services are clearly presented, enquiries are simple, and she now has the confidence and tools to grow her firm. With our continued support, she maintains a consistent and engaging online presence that strengthens her brand every day.
IN SHORT
We helped transform a solo start-up idea into a polished professional presence, and we continue to work alongside Stephanie to grow her visibility and impact online.
Have a bright idea? We bring bold results with no fuss, just zest.
Have a bright idea? We bring bold results with no fuss, just zest.
Have a bright idea? We bring bold results with no fuss, just zest. Have a bright idea? We bring bold results with no fuss, just zest.
TESTIMONIAL
“Juliana and team took the time to understand my vision and turned it into a sleek, user-friendly design that perfectly represents my brand. If you’re looking for a reliable, talented, and innovative team to take your website to the next level, I highly recommend Yellow Zest. They don’t just build websites, they build experiences! Cannot recommend highly enough.”