BRAND STRATEGY

WORKSHOP

Strategic clarity first. The full rebrand, whenever you're ready.

£350 · 2-hour session · Remote or in-person

Collection of stationery and branded items including a white mug with black and yellow geometric designs, a yellow envelope with black swirl pattern, yellow and blue business cards, a yellow flyer with black text, a pink flyer with black text, a large sheet of paper with colorful border, and a small orange card, arranged on a turquoise surface.

Not ready to commit to a full rebrand?

This is your starting point. In one focused two-hour session, we'll dig into your positioning, your audience, and your voice — and you'll walk away with a written mini brand strategy you can actually use. If you go on to book a full branding project with us, the £350 workshop fee comes straight off the cost.

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WHAT YOU'LL WALK AWAY WITH

A focused 10–14 page brand strategy document with everything you need to move forward with confidence.

This isn't a mood board or a vague brainstorm — it's a clear, usable document you can hand to any designer, use to brief your own team, or bring straight back to us if you're ready to build the full brand identity.

Deliverables Include:

  • Your brand positioning (what makes you different, and why it matters)

  • Your target audience (who you're actually speaking to, and what they need to hear)

  • Your tone of voice (how your brand should sound, in your own words and beyond)

  • Key brand messaging to guide everything you say from here on

HOW IT WORKS

No lengthy onboarding, no confusing process, just four simple steps between booking and having a strategy in hand.

Here’s how we get there:

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1.Prep

  • ● Review your business and existing materials

  • ● Research your market and competitors

  • ● Prepare tailored questions

  • ● Send you what to think about beforehand

2.The Session

  • ● A focused 2-hour workshop

  • ● Dig into positioning, audience and personality

  • ● Challenge assumptions, find clarity

  • ● Collaborative, not a lecture

3.The Write-Up

  • ● Turn the session into a clear document

  • ● Positioning, audience and tone of voice, written up

  • ● Key messaging you can use right away

  • ● Delivered within 5 days

4. Your Next Move

  • ● Run with it yourself

  • ● Hand it to another designer

  • ● Come back to us for the full identity

  • ● Either way, the fee is yours to redeem if you continue

Clarity. Direction. Confidence.

Clarity. Direction. Confidence.

Clarity. Direction. Confidence. Clarity. Direction. Confidence.

WHO IT'S FOR

Honestly? Anyone. Whether you're a first-time founder still figuring out your story, or an established business that's never quite nailed your positioning, this is a low-risk way to get real clarity, and a low-risk way to start working with us.

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WHERE IT HAPPENS

We run this either at our studio on the Newtownards Road in Belfast, or remotely over video call — whichever works best for you.

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READY FOR CLARITY?
£350

This works well as a stand-alone project, or as the first step toward a full brand identity. If you continue with us afterward, the workshop fee comes straight off your project cost — either way, the strategy is yours to keep and use.

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Some of the businesses we've helped

From hospitality to professional services, here's a few of the brands we've helped find their voice.

Three digital devices displaying a website for a restaurant called 'La Bottega,' featuring Italian cuisine. The devices include a tablet on the left, a laptop in the center, and a smartphone on the right.

LA BOTTEGA

La Bottega Belfast, an independent Italian restaurant known for authentic food and warm hospitality.
Learn More +

Laptop displaying a website for Vaughan Chartered Accountants with a green header and a photo of a woman writing at a desk.

VAUGHAN CHARTERED ACCOUNTANTS

Vaughan Chartered Accountants (Belfast), founded by Stephanie Vaughan
Learn More +

Laptop computer displaying a website with a person named Annel and a blue-themed design, placed on a yellow background.

WHOLESOMELY CONNECTED COACHING

Wholesomely Connected Coaching helps parents and carers reclaim a soulful, authentic bond with their child.
Learn More +

TESTIMONIALS

  • Smiling man wearing a light blue shirt and green apron, standing outdoors with flowers and trees in the background.

    Fantastic service from Juliana and Yellow Zest. Her work is second to none. Really understands your needs and gets the work done. Would recommend 100%!

    Joe, Founder of Leo & Lyn Candles

  • A man with short, curly dark hair, wearing clear glasses and a nose ring, looking slightly to the side in a brightly lit indoor space.

    Juliana and team took the time to understand my vision and turned it into a sleek, user-friendly design that perfectly represents my brand. If you’re looking for a reliable, talented, and innovative team to take your website to the next level, I highly recommend Yellowzest. They don’t just build websites—they build experiences! Cannot recommend highly enough

    Stephanie, Vaughan Chartered Accountants

  • A man with a beard and tattoos on his arms, smiling and standing with arms crossed in a restaurant or café.

    Working with Juliana has been a turning point for La Bottega. In just a few months we grew by thousands of followers, gained national press and TV coverage and welcomed new customers from across Ireland. She doesn’t just ‘do marketing’, she becomes part of the team, shaping our story and opening doors we didn’t think possible. Her strategy and energy have been instrumental in our success.

    Francesco, Owner of La Bottega

  • A woman in a red sleeveless top sitting in an office or classroom, holding a yellow book titled 'Child Telling' by William P. Seda. Behind her are bookshelves with books, a potted plant, a plastic human skeleton, a toy stacking ring, and other educational materials.

    I've been delighted with the work done by Juliana in creating and designing my website. I was guided and managed through the process effortlessly. Juliana is very professional and readily instills confidence in her work. I'd thoroughly recommend Yellow Zest to other entrepreneurs. Fabulous job!

    Anne Matthews

BRANDING STRATEGY WORKSHOP FAQ .

  • No pressure at all. You keep the strategy document either way — it's yours to use, with us or without us.

  • No — this is strategy only, not visual identity. Think of it as the thinking that comes before the design, not the design itself.

  • Yes, we run these both remotely and in-person in Belfast — whatever works best for you.

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